With the continuous rise of the global outdoor sports craze, surfing, as a challenging and entertaining water sport, is increasingly loved by more and more people. According to relevant data, there are over 80 million surfing enthusiasts worldwide, and this number is still increasing year by year. Along with this, the market demand for surfing related equipment is also showing a rapid growth trend. Recently, China's Dali Ma surfing rope has emerged in the field of cross-border exports, becoming the preferred product for many overseas surfing enthusiasts.
Dalima surfing rope is made of high-strength polyethylene fiber, which has many advantages such as light weight, strong tension, excellent aging resistance, good wear resistance and low elongation. These features enable surfers to enjoy the pleasure of surfing while also obtaining more reliable safety guarantees. Its outstanding performance has won wide recognition in the international market, and many overseas consumers have given it high praise. A senior surfing enthusiast from California, USA, said, "This Dalmatian surfing rope has changed my surfing experience. Its strength and durability far exceed the products I have used before, giving me confidence when facing various waves
From market data, the cross-border export prospects of Dali Ma surfing rope are very promising. In the first half of 2024, the export of surfboards from Weihai Port alone reached 226500, a year-on-year increase of 31%. The market for surfing ropes and other accessories closely related to surfboards also surged. Taking a well-known cross-border e-commerce platform as an example, in the past year, the sales of Dali Ma surfing rope have increased by more than 50% year-on-year, and the order volume covers multiple countries and regions around the world, with the demand in the European and American markets being the strongest. In the United States, the outdoor sports population exceeds 160 million, with outdoor sports penetration rates ranging from 53% to 70%. The demand for various high-quality outdoor sports equipment is extremely high. In European countries such as Germany, the United Kingdom, and France, the participation rate in outdoor sports also exceeds 50%. The popularity of surfing in these regions continues to increase, further driving the market demand for Dali horse surfing ropes.
In order to better expand cross-border export business, domestic enterprises actively explore innovation and continuously optimize product design and services. On the one hand, increase research and development investment, and launch personalized and customized products based on the needs and characteristics of surfing enthusiasts in different countries and regions. For example, for consumers in areas with strong winds and waves, higher strength and thicker rope diameters can be introduced; Designed a variety of colors and patterns for young consumers who pursue fashion. On the other hand, strengthen cooperation with cross-border e-commerce platforms, optimize online sales channels, and enhance user purchasing experience. At the same time, by utilizing the platform's big data analysis capabilities, we can accurately grasp market demand and adjust production and sales strategies in a timely manner.
In addition, in order to solve logistics problems such as multiple, time-consuming, and unclear pricing procedures for cross-border goods going abroad, some enterprises have partnered with professional logistics service providers to launch efficient logistics solutions. Jiufang Tongxun has launched the STD platform for high-quality services in the industry, greatly improving the efficiency of goods transportation, reducing logistics costs, and ensuring that the Da Li Ma surfing rope can be delivered to global consumers in a timely and accurate manner.
Against the backdrop of the global cross-border e-commerce market for sports and outdoor activities expected to reach $248.5 billion by 2025, Dali Ma surfing rope, as a high-quality product in a segmented field, is facing unprecedented development opportunities. Domestic enterprises, with their outstanding product performance, innovative market strategies, and comprehensive supply chain services, are expected to occupy a larger share in the global surfing equipment market and promote the international development of China's surfing equipment industry.
