Outdoor camping fever drives tent export trade growth

2025-07-17

Outdoor camping fever drives Tent export trade growth

Against the backdrop of the global outdoor camping craze, trade e-commerce is becoming an important force driving the growth of tent exports. Relying on the vast channels and digital advantages of cross-border e-commerce platforms, domestic tent companies are accelerating their expansion into overseas markets, achieving a dual increase in export scale and brand influence.
The company sells its self-designed family camping tents to regions such as Europe, America, and Southeast Asia through cross-border e-commerce platforms such as Amazon and Alibaba International. In the past, under the traditional foreign trade model, products had to go through multiple layers of intermediaries, and profit margins were compressed. Now, by directly connecting with overseas consumers through e-commerce platforms, not only can market feedback be quickly obtained, but profits can also be increased by about 15%. "Manager Wang, the head of the company, introduced that in the first three quarters of this year, the export value of tents through the company's e-commerce channels has exceeded 80 million yuan, a year-on-year increase of 42%.
The big data analysis capabilities of e-commerce platforms provide support for precise research and development for enterprises. A trading company in Guangzhou that focuses on outdoor equipment has found a surge in demand for "lightweight" and "easy to set up" tents in overseas markets through analyzing platform user reviews and search data. The company immediately collaborated with manufacturers to develop a new product that weighs only 2.5 kilograms and can be built in 3 minutes. After its launch, it quickly became a popular product on the platform, with monthly sales exceeding 5000 units and exported to more than 20 countries such as Germany and France.
Industry insiders analyze that the sustained growth in global demand for outdoor camping, the continuous improvement of product quality and design by domestic enterprises, as well as policy support from relevant departments such as customs, have jointly promoted the prosperity of tent export trade. With the continuous warming of the outdoor economy, tent export trade is expected to maintain a good growth trend in the future.
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